SWISS introduces “SWISS Saveurs”, a buy on board concept on medium-haul flights to/from Geneva

To meet customers’ changed and changing needs, SWISS plans to offer its guests more opportunities in future to shape their own individual air travel experience. To take one example, from the end of May onwards travellers on short- and medium-haul services from and to Geneva (excluding New York and Zurich) will be able to enjoy an expanded inflight culinary concept known as “SWISS Saveurs”.

The new approach will enable all SWISS travellers to design their personal inflight food and drink experience beyond the basic product included in their fare. Business Class passengers will be able to choose from the full “SWISS Saveurs” range free of charge.

Economy Classic and Economy Flex travellers will continue to have a free snack and drink included in their fare, while Economy Light travellers will receive free mineral water under their fare category. All Economy Class travellers are free to supplement these basic food and drink features with quality items from the extensive “SWISS Saveurs” range (including many traditional Swiss brand names) for an additional fee. The wide range of fresh “SWISS Saveurs” products is being developed and produced by the Geneva arm of Globus, the Swiss retailer.